Open To Grow

Open To Grow

Connect your store to millions of Zalando customers online.

Join now
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Your connection to millions of
customers starts today


More customers

Get access to millions of people shopping on Zalando and grow your customer base



Create brand awareness among consumers that shop online at Zalando



Earn more revenue for your store by selling on the largest fashion platform in Europe


Start your Online Sales

And benefit from reduced provision & weekly payouts

Get started

Your easy access to online sales - seamless, risk-free & fair


Full control

You choose what to sell, set your own price, and control how much inventory is sold


Complete solution

We take care of the product listing, marketing, customer service, and payment processing



No risk, just benefits. Enjoy selling online without any commitments

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Hands-on support

Your personal account manager will help you get the most out of selling on Zalando

Revenue Calculator

Different EAN/SKUs in your assortment (per store) Ex: 1 style in 5 sizes = 5 products.

For products you want to sell on Connected Retail. You decide what to sell and set your price.

€ 9,685

Expected monthly gross revenue per store*

*Gross revenue after returns. Commission and logistics costs are not included. The gross revenue shown is an estimate based on the average figures of retailers already selling through Connected Retail. We cannot guarantee that this revenue estimate will be achieved.

Thomas Weckerlein

"Connected Retail was extremely helpful to us during the lockdown because we were able to open up a new sales channel in a very short time that is independent of brick-and-mortar retail. Joining Zalando was a real stroke of luck for us."


Thomas Weckerlein,
Member of the Board

Join our community

Select your country and join the movement!

Patricia Vogt

"For retailers who are not yet connected in the Connected Retail program, I definitely recommend joining it soon, as it really is the best way to have a presence online as well as in brick-and-mortar retail."


Patricia Vogt,
Store Manager


Join the movement
it’s risk-free

Get started