Shop local and stay home? Thanks to Connected Retail, Zalando’s partnership program that connects brick-and-mortar retailers with millions of online customers, this is no problem. German company DRYKORN, based in Kitzingen, Bavaria, has already joined Zalando’s special program and is benefitting immensely from the partnership. Berlin store manager Patricia explains how this works and why it could be the long-term recipe for a successful trade.

“We integrate Connected Retail directly into our day-to-day business,” says Patricia. “We come to the store in the morning and the first thing we do is to check our orders. Then we look for those parts in our storage area for our customers and pack them. The parcels will then be picked up by our postman at noon. The introduction of Connected Retail went smoothly and was easy to understand for everyone. During Cyber Week we were able to register three times as many orders as before!” Patricia came to Berlin for her studies, started as a temporary worker at DRYKORN and is now responsible for the three Berlin flagship stores as store manager. “For me, retail is made up of many different factors: First, of course, the customers, then the goods you work with, then the team, which has to work together, and finally the atmosphere in which you work and feel comfortable. For me, that’s what makes a good store. I definitely recommend retailers who are not yet represented online to develop in this direction soon, as it really is the best way to have a long-term successful presence in retail. “

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