3 questions to understand the CONNECTED RETAIL by ZALANDO solution

For whom and what does this solution consist of?

Connected Retail by Zalando is a program available to all types of physical retailers, whether they offer their own brand, whether they are franchisees or independent retailers, as long as their offer is in fashion, accessories and sports.

Through a simple ERP/POS, the platform provides online content, login software, customer service, payment options and personal account managers, all without capital costs or expensive system integration.

What benefits for independent retailers?

Connected Retail by Zalando is first and foremost a solution that generates additional business that is not being exploited by retailers, allowing you to increase your reach to a built-in audience of millions of fashion shoppers online and generate up to 60% additional sales volume.

To develop visibility and traffic in your store, this tool encourages drive to store: consumers can use a filter allowing them to display only products coming from physical stores. Once the purchase is made, the product is directly picked up at your point of sale, or delivered to the address indicated by the customer.

Better understand your customers to build loyalty: once the products are present on the platform, and the orders are placed by consumers, Connected Retail shares the data with the physical store, which makes it possible to study and process the sales. Connected Retail is therefore also a performance analysis tool, allowing you to adjust your store’s strategy according to the results observed.

How do I become a seller on Connected Retail by Zalando?

In order to register as a retailer on Zalando via Connected Retail, you – as a physical store – only need to be equipped with inventory management software and to sell product categories listed on Zalando (Clothing, Shoes, Sports, Accessories). Once you have registered, a consultant will assist you in optimizing your online store on the market place.

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